Would you like to know the best way to make money in your business? Well believe it or not, the best way to go about it is to generate a lead first, and then follow up on them with your full sales letter information. Why should you run your business this way? Well mainly because the more you follow up on a prospect, the more likely they are to buy your products from you.
So how should you actually go out and generate this lead? Well, it all starts with offering something for free. What kind of things can you offer for free? You could use a free report, free CD, free DVD, free newsletter, or even a free sample. The possibilities are limitless when it comes to marketing your products and services.
This is the best way to market your business. Because when you generate a lead, you’re setting yourself up to build relationships with members on your list. And if you didn’t already know, the money is in the list.
So let’s hypothetically assume that you’re running an ad and are attempting to generate a lead. Well if your ad is compelling and you have a strong call to action, you will definitely get some people to respond to your ad. And when they do so, you want to gather their name and address so that you can follow up on them with your sales presentation.
Make sure you state in your ad that there is a 24-hour recorded message that they can listen to and leave their contact information, and also include your website information also. The more options you have for people to respond, the more response you will get – simply because you’re offering more than one way to respond back to you.
Does this make sense? Hopefully it does, because it’s a million-dollar formula if you know how to master the art of following up on your prospects and generating a sale. This is what all successful business owners do when it comes to selling more and more of their products. And you can do the same thing too if you just follow the tips above to have more success.
Now when you’re following up on your prospects, you should know that you will have to mail out to them more than one time. Studies have shown that it takes an average of 3-7 times of contacting someone before they will finally buy from you. So you have to keep them in the sales funnel until 12 months are up, or if they simply tell you to stop contacting them.
I think 12 months is a fair number because if they’re unwilling to buy from you after a year of contacting them, I think it’s safe to say that they won’t buy from you at all. But with the 12 month time frame, you will more than likely improve upon your conversion rates, and achieve response rates like 5% to 8%… instead of the industry average of just 1%.
Hopefully you will use these tips to have the most success in your business. Generate a lead, and you will be good to go.
Good luck with making your marketing efforts work for you.