Public Speaking For Business – Delivering Successful Business Presentations

Public speaking for business has a specific quality. You want your audience to take a specific action. How can you use your presentation to make that happen?

Public speaking is important in every business setting. Very often in business, you will need to deliver a proposal or a pitch to a potential client. In these situations, you will want to do more than just display your technical expertise, you will want to persuade your audience to take some action. Certainly, you will want to include some technical information to inform your audience about the product or idea you are presenting. But, keep in mind that the ultimate outcome you want is to sell a product or an idea. By preparing your presentation properly you can achieve your objective of informing your audience and encouraging them to take action.

There are four important questions to answer in your preparation:

1. What is your purpose?

2. Who is your audience and what are their needs?

3. What is your main message and how can you best support it?

4. What definite action do you want the audience to take?

It is important to start by defining your desired outcome. Do you want the audience to buy your product or service? Do you want them to take a specific course of action? Are you looking for agreement or approval? Be specific about what you want your proposal to accomplish.

Analyze your audience. I have written a blog series and several articles about the importance of audience analysis and the steps to do this successfully. Audience analysis is the cornerstone to successful presentations.

Design your main message around the wants and needs of your audience. Frame the features and benefits of your product, service or idea around the wants and needs of your audience.

Be sure to tell your audience exactly what you want their course of action to be. This is where presentations often fall flat. The presenter doesn’t tell the audience the action they want them to take. Be very clear about this. Tell them exactly what you want them to do – it will be much easier for them to do it.

The classic advice in delivering a proposal is

1. Tell them what you’ve got.

2. Tell them what it’s going to do for them.

3. Tell them what you want them to do.

If you prepare for your presentation with these ideas in mind, you will be on the road to delivering a successful presentation.

Successful Business Leaders ‘Walk the Floor’

I’m sure most business leaders and managers have heard the saying ‘walking the floor.’ But are we doing it? What does it mean? And does it actually work?

It means making time on a regular basis to find out what’s really happening in your business (department or team) – literally walking around the place where your employees actually work.

Many successful business leaders believe it’s crucial to improving morale, performance and results.

They say it helps show employees that you’re interested in them – that you value their knowledge, skills and opinion, and that it can improve results – because by asking questions you get to know the real issues affecting business performance and can often get the best suggestions for resolving problems.

These business leaders believe it helps foster commitment and push forward actions to change problem areas much more quickly than would otherwise happen, because by dealing with them personally people see that you’re serious and this can empower them to take action quickly.

When I ask the business owners and managers I work with whether they ‘walk the floor’, some common themes occur. See if you recognise any of these statements:

  1. I don’t have time to go out and about meeting my staff; I’m too busy trying to do my job/get new business/sort out their problems. (I’m sure there are a multitude of statements you can substitute here – you get the idea!)

    If you say this yourself at the moment, then it’s clear you’re prioritising other things i.e. you don’t think it’s important enough!

    What if you could view this as one of the most important parts of your role as a business leader?

  2. I don’t have any staff, I work with associates, and they’re not based in the same office as me- so this doesn’t apply.

    Of course it doesn’t apply in the same way, in the sense of physically being with your team, but it can be applied in other ways. For example, you could set up regular meetings via Skype.

  3. My staff shouldn’t need overseeing, they should be doing the job they’ve been paid to do anyway!

    While I agree that most team members don’t need monitoring 24/7, the majority of them will respond to knowing that you are genuinely interested in what they’re doing, that you feel their job really matters to you, to the business and to your customers.

  4. It’ll just antagonise them if I go out and ask questions. Or they’ll think I don’t trust them and I’m checking up on them.

    Whilst it’s possible some may feel like this, in my experience and in the experience of many of my clients, the majority won’t – provided you are genuine, ask questions, listen, and praise appropriately.

    Also, I guess sometimes you will be checking up on them, or rather checking progress on actions! Again, provided you’re genuine and not constantly criticising, then I believe trusting relationships can be developed this way.

On the opposite side of the equation, when dealing with people who are being managed, I’ve heard the following complaints:

  1. The boss doesn’t know who I am or what I do!

    Regardless of the truth of this statement ‘walking the floor’ can demonstrate that you do know your staff and that you do have an appreciation of what they do.

  2. We don’t know the boss – we never see her.

    Making time on a regular basis to ‘walk the floor’ will mean that you’re more visible to your staff, they’ll get to know who you are and it will help show that you are approachable and interested in them.

  3. When things are going well she takes the credit and when they’re not it’s our fault!

    Again, ‘walking the floor’ allows you to give recognition and credit where it’s due and create a problem solving rather than a blame culture.

Of course, this activity must be done with the right intention and with sufficient attention for it to work. Your team will see through it immediately otherwise – people can always tell when you’re not genuine or you’re preoccupied with other things.

I believe ‘walking the floor’ (or making regular time for your employees or team members where you’re geographically dispersed, or you’re home based) is crucial to Leading rather than Managing, to allow employees to see, feel and hear you – to actually experience you and the direction you’re taking them in, so that two way trusting relationships can be built.

So, if you recognise yourself in any of the above statements, then maybe the time is right for you to start ‘walking the floor.’

How about scheduling some time on a weekly basis? After all, you have little to lose and potentially much to gain, as a leader and as a business.

How to Set Up Your Own Successful Business From Scratch?

Your plan to get ahead in life and money leads you to the charming opportunity of setting up your own business from scratch. This step can be very exciting yet somewhat scary too. Of course, this is not a big deal if you are born to topnotch business-minded parents. However, this sudden shift could be frightening to a career-oriented person.

Career or Business – Big Options for Great Decisions

A sporadic change from a career focus to business dreams and goals requires a profound idea to make everything happen in reality. Talented career professionals have found out that their efforts are not well rewarded by the salaries they get from their companies. They have learned that they can earn more and succeed even more by setting up their own businesses. What actually keeps them from making a rapid change in their income standards is the fact that they are not so confident enough in thinking of how far they could go in the business world.

Make A Difference, Take Risks!

Your fear will take you nowhere else than being trapped in debt and poverty if you will not act upon it now. Realize your goals and business ideas into systematic actions to get into a clearer picture of what type of business and goals you actually want to accomplish.

Here are the five strong business start-up rules that you should not ignore.

1. Get your ideal business name.

Think of a perfectly short name that is nice enough and easy to remember. This name should relate to the business idea you want to portray. Professionalism and dignity should be on that name too.

2. Evaluate the financial needs of your business.

You may consult an accountant or do this by yourself if you think you can. Keep your costs or budget at a minimum if only possible. Just stick to the basic equipments and supplies needed for start-up business operations. You can always rent extra equipments along the way, whenever necessary, so do not buy extra ones.

3. Check your resources.

Now that you are aware of how much capital or investment your business needs, make sure to check out funds available for you as soon as possible. There could be multiple options available based on your income and status.

Funds from your personal saving accounts could be your quick help here. You can also get some business loans or borrow funds from other family members and friends. You can even look for a partner who is willing to invest in your business to boost its financial needs.

4. Focus on the marketing aspects of your business.

Let potential customers and clients know what your business can do for them that others cannot do. The internet can teach you many ways to do this. You can start setting up a website and submit to Google and other major directories for more traffic. You can also advertise on magazines and newspapers, either online or offline. You can also take advantage of the presence of trade fairs, exhibitions and even the yellow pages to get more clients.

5. Set reasonable rates.

Start charging products or services at lower rates to capture more customers and to keep generating funds and revenues for a healthier cash flow. Offer great quality products and services at an attractively affordable price to dominate the market and conquer competitors. Once clients are satisfied, their testimonials and further recommendations will spread quickly and effectively that you can set higher rates after a few months then.

Win The Business Game!

Treat your business as another game of life that you have to master and even excel more at any time. You have the five rules above to follow strictly for more successful results. There are no mistakes here, only lessons that are repeated until learned.

Confidence, strong will power and self-discipline are the greatest traits that every successful business owner should possess. Never think of quitting during tough times. Remember that hard work and goodwill are always rewarded, so invest more efforts during slow times to create more products and offers that will lead you to further success with endless positive results.

Successful Business Goal Setting for 2006

Creating clear doable goals for your business will help you
achieve success for 2006. I have a 14 year old daughter who
said she wants to be a neurosurgeon so she concentrates
on getting straight As in her studies each year. So far she
has succeeded.

Well, you may not want to become a neurosurgeon but it
illustrates the point of having a clear purpose, then being
passionate and persistent about it until it is achieved.

7 Steps for Achieving Your Business Goals for 2006

1. Create goals that are doable, action oriented and
achievable.

Where do you want your business to be by the end of 2006?

By the end of December 2006 you want to look back at say
that you successfully accomplished all your goals. This
will not only make you feel proud but will give you a great
sense of accomplishment and also boost your confidence.

2. Write down your goals on paper – This makes your goals
more substantial instead of having them floating around
aimlessly in your head. Place this paper near your computer
or somewhere where you will look at it every day or at
least once a week. This will ensure you are on the right
track.

3. Write goals in the present tense i.e. “I will write,
publish and market an e-book by the end of July”. This kind
of positive affirmation gives you a definite determination
that will help attract the people, places, and situations
you need to achieve that goal.

4. Picture yourself achieving these goals – when my wife
and I wanted to purchase our new car, we cut out nice shiny
pictures of it and placed them on the wall of the office.
Create a perfect picture of your goals and refer to it
often. This adds a visual impact to achieving your desired
goal.

5. Break down your goals into simple steps – you need to
create simple steps on how you will achieve your goals. You
could even create a flexible timeline when you plan on
completing each goal.

6. Take action – setting goals is worth nothing if you
don’t take action, so don’t procrastinate. Most people fail
in this area because they get so overwhelmed with either
the number of goals they set, the size of them, or
paralysis from analysis. Don’t over analyze each goal so it
paralyzes you from taking action.

7. Surround yourself with like minded people – talk to
other people who are upbeat and positive about achieving
their own goals as well as yours. Personally I get together
with my wife, so we can support each other on the path to
making our goals come true.

Your goal setting for 2006 can truly be successful if you
establish a clear purpose for fulfilling them, being passionate
about them, persevering until they are accomplished and taking
action daily.