Creating a sense of urgency is one of the main key to success in almost any kind of business – whether online or offline.
Think back… How many times have you bought something out of impulse…feeling a sense of urgency to quickly grab the item off the shelf? What was the situation at that very moment when you made your decision to hand your hard earned money to the salesperson? Was it a limited time promotion?… Items running low on stocks or price going up soon for the item?
Look at how people rush for the mid and end of year sale, they don’t even mind “squeezing” themselves through thousands of others just to get something off at 10%-20% discount… because they know it’s time sensitive and items are limited during these campaigns and of course also the lower price!
Many of times were due to the sense of urgency that subconsciously force you to buy on impulse…without much thinking and having the fear of not being able to find the same bargain somewhere else or losing the opportunity on your limited edition goods.
The Ultimate Psychological Trigger!
Urgency motivates and get us into action even in our daily lives and accomplishment of task… “Be late again, you’ll be fired!”… You drag yourself out of bed just to be on time for your most dreaded task!…”This is a Final Reminder, please foot the bill of $XX.XX in next 3 days to avoid disruption of the service.” … This probably motivates you to quickly drop a check to settle off the bills. People fear consequences if a task is not accomplished by a given date or time. This literally forces almost anyone into taking action.
Humans are natural procrastinators. We tend to put things off (Especially if there is ample time or it’s not threatening), we give ourselves more time to consider before making a decision…”Hmm let me shop around to see if I could get better deals.” We start to make more comparisons… caused more confusions…then…either (A) We drop the idea (B) At last, something or someone persuaded us into making our final decision! Don’t ever let this happen to your Internet Business!
Just imagine what would happen to your business if this element is being used on your webpage? Wouldn’t it help convert sales better? Or well, you’ve heard of the importance of creating the sense of urgency on your sales page… You might have already done so, but no one has yet to give you a real solution to fully automate these elements needed on your sales page?Here is a real solution which Ive personally used on several of my websites. Application of what I’m gonna show you has resulted in 250%-300++% increase in sales! I have created this for my personal use initially.
You may think that creating urgencies on your sales page is merely spicing up your salescopy with some words that creates urgency. Yes, the right words and creation of such campaigns at the right time can definitely drive some good sales at your site, but tracking and updating these campaigns can be a real hassle!
Make Them Lose TRUST… Your Sales Will Plunge!
And You Face The Ugly Consequences!
Most Internet marketers would eventually leave their “dormant urgency” creations running on and on on their sales page and it never gets updated. “Price will increase after 12 midnight!” It never happens! (Too Overly Used)… “Closing Down Sale!”… “Clearance Sale!” It never happens and the same offers are still on when you return to the store years later. You may lose your credibility once visitors realized it’s all fake! Although you might not have the intention to fake it, probably just not in time to update your campaigns due to inability to track them in precise, but once your visitors (potential buyers) felt cheated, they will assume that the authenticity of your messages are deliberate and will never believe campaigns like this from you again… this may cause them to procrastinate on any offers from you in the future!
Removing Doubts In Their Mind
And Convert Them Into Buyers!
Ever doubted the salesman who verbally told you that the item is going out of stock soon and you will lose your opportunity if you don’t decide now?
The problem here is this, no one likes to be cheated or tricked into doing something. Once there is no proof – For instance, the facts & figures of demands of a commodity, certain extent of doubts might form in your potential buyers’ mind and that will cause procrastination on your offer.